Dazzle your Readers with the Perfect Blog Post Title: Here's How
I don’t know about you, but when it comes to writing articles and blog posts, getting started is always the hardest part. I sometimes sit there just twiddling my thumbs, waiting for inspiration to strike. A sure-fire way of making it easier for both yourself and your reader? Nailing the perfect title before you begin!
It’s an aspect of your piece that may seem unimportant, but finding the right title for your next blog post will change everything. There are a number of reasons for this; one is because the title is the first snippet your reader will get of your whole article, and needs to both reflect the content and attract their attention. Another is because it typically takes your reader less than 5 seconds to decide whether or not to continue reading – if your title doesn’t cut it, your reader won’t be interested. For you, the writer, it can also give you an idea of what to focus on in the main body of your text, and can set the tone for the rest of the article.
Convinced? I thought you might be. But if you’re wondering where to start, or how to even go about getting that all-important title right, then you’ve come to the right place. Keep reading for my top tips to crafting the perfect blog post title, whatever your content!
1. Keywords are, well, key!
Before you start writing your blog post, you need to come up with a keyword that will lead traffic to your site. The key (if you’ll forgive the pun) is to come up with a phrase that’s not too specific and not too broad. Sounds a little like something Goldilocks would say, right?
A good place to start in identifying your keyword is to think like a customer/reader. If you were looking up a blog post similar to your own, what would you type into the Google search bar? You can try typing different ideas into that very search bar and seeing what it suggests, drawing inspiration from these phrases. There are also a number of websites you can use to find out what keywords are trending for your topic; try AnswerThePublic or even Google AdWords.
Once you’ve decided on your keyword, make sure to use it in your blog post title, and, of course, scattered (seamlessly) throughout the main body of your text!
2. Teach your reader something
People come to the internet for a few main reasons: to buy, to be informed, or to be entertained. Those who are using search engines tend to fall into one or both of the first two categories (typically heading to streaming channels and/or social media platforms for the latter). That’s why you need to tell potential readers through your blog post title that you’ll help them learn something.
A good way to do this is to include phrases within your heading such as:
X Reasons Why…
X Ways You Can…
If you decide to use a number in your blog post (e.g. 5 Top Tips for…) then this will also help determine your structure – making your life a whole heap easier when it comes to actually writing your blog post.
3. Encourage readers to take action with a juicy verb
If you haven’t heard of the term ‘call-to-action’, then don’t worry! A CTA is basically a quick instruction used in marketing copy to incite your reader into doing something – typically, into signing up to your newsletter, following your social channels, buying your product, etc. By using a verb in your blog post title, you are encouraging the reader to do something, which will pique their curiosity. Good examples of this can include:
Explore These X Destinations…
Discover this Super Helpful Trick to…
Create the Perfect…
4. Use a punchy power word
Whilst you want your blog post title to be informative, you also want to make sure it’s engaging, enticing the customer into reading the content of your article. A good way to do this? By using a power word or two.
In the copywriting world, power words are basically any word which sparks some kind of emotional reaction in the reader – this, after all, is exactly the aim of all written text! When used correctly, power words will go almost unnoticed by the reader, but will have subconsciously persuaded them into clicking through to your blog post. For example: the power words used in this very blog post title are ‘dazzle’ and ‘perfect’. Now consider how much more enticing this title is than a simple ‘How to Write a Blog Post Title’. Which of those are you more likely to click?
If you’re unsure as to which words are power words, and where they can be used in your title, check out this guide.
5. Be friendly and chatty
Instead of making your blog post title overly formal (read: soulless), try writing as if you were chatting to a friend in a bar. This rule also applies to copy and content writing in general! People will be more likely to stick around and read your article if they feel like they’re not being lectured.
6. Keep it brief
The tricky thing about blog post titles is that they can’t be too long; a large reason for this is that the end of the title will be cut off by the device they’re reading it from. Try to keep your blog post title within the 60-character limit to ensure that potential readers don’t miss a thing!
By employing these 6 simple tips, you’ll quickly find that your blog posts begin to attract way more traffic to your site than you ever thought was possible. Yes, it really is that easy! If you’re looking for someone to manage and oversee your website blog and SEO efforts, then drop me a message. I’d love to work with you!