• Abi Prowse

How to Come Up with Engaging, Original Blog Content

So you’ve got a blog on your website – but what now? We’ve discussed before how a well-maintained blog can make ALL the difference when it comes to driving traffic to your site, and converting that traffic into sales. When used right, blog posts can give your customers an insight into the way your business works, offer suggestions as to how to use your product/service, and can help you build and maintain relationships with your clients. But, as with anything, the hardest part is always getting started.

It can be difficult to consistently come up with engaging, original content for your blog without feeling that you’re repeating yourself, or publishing the same old ideas that everyone else seems to be sharing, too. But there are a few tricks you can learn to help you ensure that your blog posts are relevant, entertaining, and informative for your readers, helping you gain clients and make sales. Sound good? Then keep reading to find out how to come up with engaging, original blog content for your site!

Create a monthly content plan

We all know that creativity should be spontaneous – but it never hurts to have a back-up plan. By batch-planning all your content at the end of each month, you’ll be able to space out your articles and blog posts and make time for any potential research that needs to be done. This is also a great time to look over your analytics from previous blog posts and see whether a certain topic or structure has resonated particularly well with your readers. Tools such as Later or Buffer can help with the planning aspect of things - or simply use an Excel spreadsheet.

Read more | 5 Reasons You Absolutely Need a Social Media Scheduling Tool

Be on-trend and seasonal

It may seem obvious, but writing a post about your favourite summer beauty products may not be relevant in autumn or winter. By making sure that your articles and blog posts are tailored to each season or event, you’ll ensure that your content is current, searchable, and (most importantly) helpful to your readers.

Similarly, keep an eye on any particular trends that may be emerging online or on socials and use these to your advantage – this also works with social media content, too! An example of this could be the rapid growth of TikTok and Instagram Reels: maybe your blog could offer certain apps to help people create eye-catching videos, or talk about some of the most popular current audio trends.

Solve a problem + be helpful

Your readers will be coming to you for a few main reasons, including: to learn something, to be informed, or to be entertained. When considering what to write for your next blog post, try thinking of any potential issues your clients may have, or any skills that you could share to make their lives easier. Top tip: blogs which include titles such as ‘how to…’ or ‘x ways to…’ are often a hit with any potential readers looking to acquire knowledge.

Keep learning | Dazzle Your Reader with the Perfect Blog Post Title: Here’s How

Think like your reader – what’s missing?

Whilst you won’t always be your target market, the chances are that you’re an internet/social media user yourself. If so, try thinking about the sort of topics you search for when it comes to your field. What do you think the market is missing? What could there be more information about? The best way to conduct market research can sometimes begin from your own searching habits.

Do your keyword research

A term that sounds much scarier and more technical than it really is, doing keyword research can give you a good idea of the specific terms your target readers are searching for within your field. Whilst simply typing a word into your Google search bar and seeing what phrases it suggests is a quick, time-saving way of carrying out very simple keyword research, using targeted sites like AnswerThePublic will give you a whole host of options to choose from. For example: take the term ‘blog post’, type it into their search bar, and see what people are looking for within this topic. This will help you identify the needs of your target reader, and will allow you to tailor your content to suit those needs.

Use your imagination!

I don’t know if you’ve noticed, but a lot of people use the internet nowadays – so much so that it can seem daunting to know how to stand out from the crowd. When it comes to creating engaging, original blog content, it’s equally important to use your imagination as it is to create useful, on-trend content. Hopefully, this article will get you a little closer to achieving that coveted balance!


Have you got any fail-safe blog planning tips? Leave them in the comments below!

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